Mayerfeld Consulting review: Evaluating the ROI of digital transformation strategies in European SMEs
Mayerfeld Consulting review: Evaluating the ROI of digital transformation strategies in European SMEs Digital transformation is no longer optional for European SMEs; it's a necessity for survival and growth. As customer expectations shift, global competition intensifies, and operational efficiency becomes a top priority, small and mid-sized businesses across Europe are increasingly turning to digital solutions. But with growing investments in software, automation, and new digital processes, one key question remains: Are European SMEs actually seeing a return on their digital transformation efforts? Digital transformation involves more than adopting new technologies. For SMEs, it’s about rethinking how they deliver value, improve internal operations, and remain competitive in an ever-evolving market. However, measuring the effectiveness and return on investment (ROI) of these efforts is a challenge many businesses still struggle with. This Mayerfeld Consulting review explores the R...